Our story
What’s in a name? The Great Yellow bumblebee.
The Great Yellow bumblebee was once widespread across the UK. Today, it survives only in the wildest corners of the country, where rich wildflower habitats remain.
This isn’t just the story of one species. Our landscapes sustain us in the same way they sustain every other living species. When pollinators decline, the effects ripple through entire ecosystems, affecting our our food, water, climate, and quality of life.
The opposite is also true.
When natural systems thrive, so do we.
The Great Yellow bumblebee is a symbol of that interconnectedness. It reminds us that we are part of a living system, and that restoring nature is inseparable from restoring resilience, wellbeing, and long-term prosperity.
“It is a complex task to shift capital from old economies into new ones. It cannot be done by any one company or by one person alone. A Great Yellow bumblebee colony symbolises the pursuit of collective action: it collaborates, it perseveres, it works selflessly. It creates a life that is collectively much richer and more complex than its individual components.
Great Yellow is not, of course, a colony of bees but a collection of people that emulate these values: inventiveness, bravery, humility, collaboration, and drive. Its culture is rooted in its mission, people, its structure, and its name.
The Great Yellow, like all bumblebees and pollinators, is critical to the life and health of its environment. It may be small and vulnerable, yet it is the backbone of life in its surroundings. My intention is that Great Yellow Ltd draws inspiration from the Great Yellow bumblebee: as a company, it breathes life into the regenerative economy and the enterprises within it by cross-pollinating the best ideas on funding natural capital, by connecting capital to pioneering restorative projects, by collaborating to rejuvenate damaged landscapes at scale.
And by knowing that even those habitats that seem beyond repair will thrive tomorrow."
- Ed Dick, Co-Founder and CEO
